what the hell is an altima, anyway?
back in the olden days — you know, the days when we kids would be loaded in the back of a station wagon — what’s a station wagon you say? aw geez, just go with me, you thirty-somethings — cars often got majestic names. they’d be named for animals: impala, mustang, falcon. they’d be names for places you’d rather be: monte carlo, bel air, malibu, capri. or, they had names that made you know they were packing heat…maverick, cutlass, land cruiser. or packing a load of schoolkids: suburban.
but then again, there have always been the names that were completely made up.
toronado? touareg? yaris?
galant? aztek? cruze? does anyone have spell-check out there?
i wonder sometimes about who is charged with making up new model names. what a gig that must be.
L: okay, jerry. imagine that the car buyer is dreaming that his car is his boat, sailing amongst other boats owned by the rich and famous. handcrafted and so exclusive.
J: okay, lou — how about reatta? sounds like regatta, but it’s different.
L: great! let’s do it!
some creative car model names make me laugh. whenever i see an aspire, i imagine that the person aspires toward having a more expensive, better-working car.
whenever i see a focus, i think that the probably under-30 year old driver would like you to focus more on his inner qualities rather than the fact that he cannot afford a different car.
alera? lumina? sounds latin to me, but they’re not, i assure you.
i suspect no one expects people to come up with negative associations with these names. for example, back in the day, rumor had it that ford fieros had engines prone to explosions. fiero…yeah, that’s apparently what it caught when hit from what an acquaintance told me about her own car back in the 1980s.
and altima? every time i have seen one of these, it has been driven by someone over 65. i read altima as old timer. can’t help it.
can’t wait to see names for next year’s models.